Boosting Conversions for Te Mata Glamping through SEO

Te Mata Glamping Conversion Increased by 237%

Te Mata Glamping, a luxurious tent-style accommodation (Glamping) amidst beautiful Khao Yai nature with comprehensive amenities, entrusted ANGA with their SEO.

Keywords Ranked on First Page

75%

75% of all focused keywords achieved a first-page ranking on Google.

Organic Clicks

+574%

Organic Clicks Increased by 574%

Organic Conversions

+237%

Organic Conversions (Call & LINE Click) Increased by 237%

The Challenge

Te Mata Glamping tasked ANGA with a clear objective to achieve first-page Google rankings (positions 1-10) for their website using Thai keywords. This was aimed at increasing website users, boosting conversions (inquiries), and enhancing brand awareness among Thai tourists and those seeking accommodation in Khao Yai. ANGA recommended our SEO service as the most suitable solution to meet these goals.

Te Mata Glamping_inner

Our Shared Goals

Our target was to achieve at least 60% first-page Google rankings for the focused Thai keywords. However, the accommodation business is highly competitive, with the client competing against major platforms like Agoda and Booking.com. Therefore, our SEO expert team conducted in-depth research and analysis of the hospitality industry. This comprehensive understanding allowed us to craft an SEO strategy that successfully enabled Te Mata Glamping to secure first-page rankings and effectively compete with rival websites.

Our Strategy

After our SEO Specialist team audited the website, we identified that the client's site lacked a dedicated Thai language page to cater to local customers, as well as a blog section crucial for driving traffic. Furthermore, several areas of the website could be optimized for better performance. Therefore, we proceeded with Te Mata Glamping's SEO using the following three strategies

1. Website Performance Optimization

ANGA started by optimizing the website's performance. Our Web Development team created a dedicated Thai language page and a Blog section to effectively capture traffic from first-page Thai keyword rankings. Alongside this, we improved website speed and enhanced usability across all devices to ensure the site's Core Web Vitals met optimal standards.

2. Keyword Research

We conducted comprehensive Keyword Research, analyzing and identifying keywords most relevant to the client's business that could also generate significant traffic and conversions. We prioritized keywords reflecting Te Mata Glamping's Unique Selling Points and organized them using a Silo Structure. For instance, for customers seeking pet-friendly accommodation in Khao Yai, we targeted keywords like "ที่พักเขาใหญ่ pet friendly" or "ที่พักเขาใหญ่ สัตว์เลี้ยงเข้าได้."

3. SEO Content Writing

Once the target keywords were identified, our team of professional writers crafted SEO articles aligned with actual Search Intent observed on Google. This strategy aimed to attract audiences searching for "Khao Yai accommodation," spark their interest in the brand, and ultimately lead them to contact Te Mata Glamping via phone or LINE.

The Results

ANGA successfully secured first-page rankings for an outstanding 75% of Te Mata Glamping's keywords, surpassing the client's goal by 15%. Furthermore, several keywords even achieved Featured Snippet (Position 0), gaining even greater prominence than a standard #1 ranking. All of these keywords were directly relevant to the client's services. As a result, Organic Traffic continuously increased, and Organic Conversions also saw a significant boost.

Keywords Ranked #1 & Featured Snippet
75% of all focused keywords achieved a first-page ranking on Google.
Organic Clicks Increased by 574%
Organic Impressions Increased by 582%
Organic Conversions (Call & LINE Click) Increased by 237%

The results achieved were truly remarkable, leading the client to entrust ANGA with handling their SEO for English keywords to reach an international audience. Within just one month of implementing the English SEO strategy, positive results were already visible, with international clients beginning to inquire about their services.

Secured 75% of Keywords on the First Page

We successfully pushed 75% of key keywords to the first page, exceeding the initial goal by 15%. Some keywords also managed to secure the prominent Position 0 (Featured Snippet), outranking competitors.

Organic Impressions Grew by 582%

Improved rankings led to the website appearing vastly more often to Thai tourists, continuously attracting more clicks from users seeking accommodation details.

Organic Conversions Increased by 237%

Targeted traffic from niche keywords (e.g., "pet-friendly accommodation") led to a 237% increase in booking inquiries via phone and LINE.

Results

75%

75% of all focused keywords achieved a first-page ranking on Google.

+574%

Organic Clicks Increased by 574%

+237%

Organic Clicks Increased by 574%

What our customers say about us

“The SEO service provided to our hotel has been excellent. The performance delivered is very satisfactory, and Khun Gift and the team offer great support!"

Khun Khem, Marketing Team