Conversion Increased by 2931%
SIAM SAISON, a digital lending and payment service provider dedicated to supporting Thai SMEs with diverse loan options, entrusted ANGA to boost their website's growth and visibility on Google Search. Through our SEO service, we aimed to increase website traffic and sales (conversions). This collaboration successfully delivered significant business growth within just six months.
75%
75% of keywords are now ranked on Google.
+2931%
Organic Conversions (number of sales completions) increased by 2,931%
+239%
Organic Clicks (number of clicks to the website) increased by 239%
The Challenge
SIAM SAISON tasked ANGA with a 12-month objective to significantly increase website users (traffic) to drive site growth and boost sales conversions.
We conducted thorough research and developed an SEO strategy to enhance the website's visibility on Google. This ensured SIAM SAISON appeared in search results for target audiences looking for various loan services, including SME business loans, revolving business loans, quick and convenient spending loans (BNPL), and project financing.
Our Shared Goals
Our goal was to drive SIAM SAISON's website growth organically through Google search, without ad expenditure. We leveraged our expert SEO (Search Engine Optimization) strategies, combined with optimizing the website to meet Google's best practices. This aimed to continuously increase business opportunities (more loan applications) directly through the website.
Our Strategy
The financial services market is highly competitive and sensitive, making SEO a significant challenge. Google constantly scrutinizes websites in this sector through its Your-Money-Your-Life (YMYL) algorithm.
Therefore, our SEO Specialist team began by understanding the target audience's needs and identifying opportunities for client website success. We conducted Keyword Research to find terms that could attract target audiences to apply for loans. These keywords were then passed to our professional writers to create SEO articles directly addressing the target audience's pain points. Subsequently, we optimized the website to achieve high performance, ultimately securing first-page rankings on Google.
The Results
After six months of implementation, this campaign achieved significant success and highly satisfying results. 75% of all keywords now rank on the first page of Google, with a continuous upward trend (average keyword ranking improved from 90 to 8, or first page). The website itself demonstrates excellent performance, is user-friendly, and effectively meets the target audience's needs. Furthermore, Organic Clicks, Impressions, and Conversions have all surged.
- 75% of keywords are now ranked on Google's first page (average keyword ranking continuously improved from 90th to 8th, or first page Google).
- One of the SEO-optimized pages contributed the most to Organic Traffic and Conversions
- 36% of all organic traffic on the website.
- 46% of all organic conversions on the website.
- Organic Clicks (number of clicks to the website) increased by 239%.
- Organic Impressions (number of Google visibility instances) increased by 933%.
- Organic Conversions (number of sales completions) increased by 2,931%.
Keyword Rankings to the First Page
Impressions Grew by 933% & Clicks by 239%
Organic Conversions Grew by a Staggering 2,931%
75%
75% of keywords are now ranked on Google.
+2931%
Organic Conversions (number of sales completions) increased by 2,931%
+239%
Organic Conversions (number of sales completions) increased by 2,931%
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