Improving Website Rankings for Bangkok Golds with SEO

Organic Traffic Increased by 419%

Bangkok Golds, a leading gold retailer with extensive experience in the Thai gold industry, entrusted ANGA to optimize their website performance. Their goal was to significantly boost website traffic and Google rankings through our specialized SEO service. After just one month of implementation, the results were impressive over 62% of keywords achieved first-page rankings, and website traffic showed continuous growth.

Keywords Ranked on First Page

93%

93% within nine months of implementation

Organic Traffics

419%

Organic Traffic also soared by over 419%

Organic Impressions

335%

Organic Impressions grew by 335%

The Challenge

Bangkok Golds tasked ANGA with increasing website traffic and achieving higher Google rankings to boost brand awareness and acquire new customers.

Our team investigated existing website issues and discovered that certain plugins were rendering pages invisible to Google, preventing them from being indexed and ranked. Additionally, the product filter functionality was incorrectly configured for SEO. Therefore, we developed an SEO strategy to ensure the website would rank highly on Google and effectively reach target audiences searching for all types of gold-related information.

Bangkok Golds

Our Shared Goals

Our objective was to achieve first-page Google rankings for at least 60% of key keywords within 12 months. This included resolving all technical issues to ensure long-term website efficiency and continuous traffic, all without the client incurring Google Ads expenditure.

Our Strategy

ANGA's SEO expert team began by developing an SEO strategy for the Bangkok Golds website, thoroughly analyzing and understanding the business, its competitors, and the target audience. We also conducted a detailed website audit to identify opportunities for improvement and address technical errors. Subsequently, we formulated our strategy into three key components

1. Optimizing for SEO Friendliness

A majority of the website pages utilized plugins that set them to "Noindex," causing Googlebot to infer that the website owner did not wish for these pages to be indexed. This resulted in the pages not being ranked on Google. Furthermore, the product filter functionality had incorrect settings, leading to suboptimal SEO performance. Therefore, we undertook a fundamental website overhaul, addressing Technical SEO issues to make the website as search engine-friendly as possible.

2. Strategic Sitemap Optimization for Focus Keywords

A sitemap serves as a website's blueprint, helping Googlebot understand its structure and making it easier for Googlebot to access various web pages. We optimized the sitemap to better align with Bangkok Golds' Focus Keywords, which represent their core products and services. This not only benefited SEO performance but also enhanced user experience, a factor Google considers for website ranking.

3. Recommendations for Holistic Website SEO Improvement

We advised the client to further optimize other website pages (not specifically designated as SEO pages) to ensure content consistency and alignment across the entire site. This comprehensive approach would enhance the overall SEO performance of the entire website, making it easier to achieve higher rankings.

The Results

ANGA's SEO efforts delivered rapid and sustained growth for the Bangkok Golds website. After optimizing the sitemap and resolving technical issues, 30% of key keywords achieved first-page rankings. Just one month after launching SEO pages, this number surged to 62%, reaching an impressive 93% within nine months of implementation.

Organic Traffic also soared by over 419%, and Organic Impressions (website visibility) grew by 335% within seven months. This campaign was a significant success and highly satisfying.

93% of Keywords on the First Page within 9 Months

Immediately after the technical fixes, 30% of keywords ranked on the first page. After one month of new content, this figure jumped to 62%, and we ultimately pushed 93% of target keywords to the first page within nine months.

Impressions Increased by 335%

Fixing the Noindex issue and optimizing the sitemap allowed Google to see and rank the site again, resulting in a more than 3-fold growth in overall impressions within seven months.