EZY FIT Conversions Increased by +125%

ANGA's team of advertising and SEO experts began by meticulously studying the client's business, analyzing competitors, and understanding what the target audience truly sought. This in-depth research then informed our strategic planning for Meta Ads, Google Ads, and SEO campaigns, ensuring they were optimally aligned with EZY FIT's goals and the competitive market landscape.

1. Boosting Chat Volume with Meta Ads

For our Meta Ads campaign strategy, we scaled campaigns based on winning audiences and by province. We also regularly adjusted budget pacing according to market demand and conducted monthly creative testing. This ensured our creatives consistently captured audience attention and drove more chat inquiries.

2. Increasing Conversions via Google Ads

To boost conversions on Google Ads, our focus was on driving the target audience to the website to contact EZY FIT via LINE. We initiated CRO (Conversion Rate Optimization), enhancing landing pages for easier conversions by adding registration forms, contact channels, and clear Calls to Action. We also consistently monitored search demand and market competition monthly, adapting keywords and bidding to the competitive landscape. Furthermore, bidding adjustments were made based on target audience, location, and optimal conversion times.

3. SEO Friendly Website Structure

The client's website was new and fundamentally unsuitable for SEO. Even well-written SEO articles had almost no chance of ranking on the first page, which explained its lack of visibility. ANGA therefore conducted a thorough website audit and implemented in-depth technical SEO fixes, including URL structure, backend CMS, and redesigning the website for better user experience. This website optimization not only improved SEO performance but also enabled us to create high-quality Landing Pages for Google Ads campaigns.

4. SEO for First-Page Rankings

After the SEO Specialist analyzed competitor websites and conducted comprehensive Keyword Research, it became clear that achieving SEO success for EZY FIT would be very challenging. This was due to the inclusion of Generic Keywords (broad terms notoriously difficult to rank for). However, ANGA successfully secured first-page rankings for these keywords as targeted, resulting in continuously high Website Traffic. This achievement was thanks to our professional writers' high-quality SEO article writing and the implementation of a SILO-based Structure under the ASEO strategy.