SEO Work for Thantakit Clinic A Dental Center
In just 6 months, Tandantakit Dental Center, a dental clinic, saw their website traffic soar by 72% thanks to ANGA’s SEO services. This organic traffic boost didn’t just bring more visitors, it also enhanced the website’s credibility and improved the overall brand image, leading to sustained growth in their business.
4.5
Organic Traffic increased
within 6 months
162%
Target audience visits to website
within 6 months
72%
Business contacts increased
within 6 months
The Challenge
The client’s request was challenging because they wanted keywords that would attract clients looking for dental information and also immediately close sales. They wanted keywords that would convince clients to book services on Thantakit Clinic’s website while also building the clinic’s trust and credibility.
Thantakit Clinic enlisted ANGA to help its website achieve the following metrics
- Increase organic traffic from search engines like Google.
- Increase the ranking of dental keywords on the first page of search results.
- Generate leads, inquiries, and bookings from potential customers.
- Build trust with both Thai and foreign target audiences.
Our Shared Goals
Amidst the high competition of the dental industry, ANGA and Thantakit Dental Center established a shared goal of using SEO strategy to create sustainable and measurable growth. The main objectives were to increase Organic Traffic and push service-related keywords to the first page of Google, thereby building credibility among both Thai and international target audiences. Most importantly, the ultimate goal was to increase business leads and conversions by targeting keywords capable of stimulating immediate appointment bookings.
Our Strategy
The first thing ANGA did since the first onboarding was to analyze the competitors in the same business category who were ranked on the first page of Google to plan for keyword research to compete with competitors.
In terms of content creation, our team of SEO content writers are specialized in writing SEO articles. This team creates SEO blogs and link-building or backlinks to help build performance alongside technical work related to SEO based on Google algorithms for 6 months. The result? Organic traffic to Thantakit Clinic’s website increased by more than 250%.
Informational Intent
- This group of keywords focuses on keywords for creating high-quality content or expert information.
- The goal is to build trust with readers, as it is a health-related business and building trust is important.
- Most of the interests of the target audience who search for keywords in this group are mainly to find information and are not yet ready to make a purchase or service decision.
Navigation Intent
- This group of keywords focuses on branded keywords.
- The interest of the target audience who search for keywords in this group is to find a specific website.
- Keywords in this group will attract loyal followers or people who remember our brand.
Commercial Intent
- This group of keywords focuses on information about reviews and comparisons of products or services.
- This group of target audiences is likely to make a purchase or not. Therefore, we must plan for our website to display content pages that will help increase their confidence and credibility in the product or service, as well as information that will answer all their questions. Because people who search for keywords in this group have a high chance of converting to customers.
Transactional Intent
- This group of keywords focuses on price, promotion, and closing sales information.
- This group of target audiences is ready to close the sale because they have usually researched the information beforehand. Therefore, we must plan for our website to display promotional pages to attract target audiences to our website and place call-to-action buttons that are consistent with their behavior of being ready to close the sale immediately.
The Results
In addition to dividing keywords by target audience, our team also plans keywords to cover all of our customers’ businesses and distribute them throughout the website to increase organic traffic even more. Another important factor that affects SEO is clear keyword research planning. The main principle of ANGA’s keyword selection is based on the strategy of dividing keywords by the interests (intent) of the target audience or Google users, as follows
- Informational: The user is looking for information about a topic.
- Navigational: The user is looking for a specific website or page.
- Transactional: The user is looking to complete a transaction, such as making a purchase or booking an appointment.
By understanding the search intents of each keyword, ANGA can create content that is relevant and useful to users. This helps to improve rankings and attract more organic traffic to websites.
Organic Traffic Increased by 4.5x
Business Conversions Increased by 72%
Established Credibility as a Leading Dental Clinic
4.5
Organic Traffic increased
within 6 months
162%
Target audience visits to website
within 6 months
72%
Target audience visits to website
within 6 months
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