Nakarin Food & Health A Case Study on Effective Online Marketing
Nakarin Food & Health is a Thai company that sells food supplements. The company is part of a growing industry, and as such, it faces stiff competition from other companies in the same space. In addition, the company needs to be aware of the different policies and restrictions that apply to online advertising on each platform.
To address these challenges, Nakarin Food & Health partnered with ANGA, which has a proven record of success. ANGA’s team of experts developed a comprehensive marketing strategy that focused on reaching the company’s target audience through the most effective channels.
300%
Return on Investment
within a Year
1M +
An increase in sales
from 10k to 1M+
X9
A 9 time sales increase
within 3 months
The Challenge
“Growing sales through online advertising” is a seemingly simple task, but many businesses that have tried to do Ads on their own have to make a lot of mistakes before they see results. This can be frustrating and not worth the investment. That’s why it’s important to have a team of experts in ad optimization to help you create effective campaigns that reach your target audience. Our team will not only set up your campaigns, but we will also track their performance and make adjustments as needed to ensure that you’re getting the most out of your investment. We care about your business and are committed to helping you achieve your goals.”
Our Shared Goals
Based on the primary brief of 'generating sales,' ANGA and Nakarin food & health set a clear and challenging shared goal. The focus was not merely on short-term sales, but on laying the foundation for exponential and sustainable growth. The key objective was to maximize the Return on Investment (ROI) and to propel sales from the tens of thousands to the millions within a specified timeframe, all achieved by selecting the most effective advertising channels and creating campaigns that could efficiently reach both direct and indirect target audiences.
Our Strategy
ANGA approaches our clients’ business by first analyzing products and services to identify their pain points. Then, we choose online advertising channels that are in line with the business’s target audience. This is done through communication and creating creative ideas that can truly reach the target audience. ANGA also manages the performance behind the scenes throughout the process of working together to achieve business results, especially in terms of sales, which will increase continuously and be satisfactory.
The Results
Our online advertising strategy and methods begin with analyzing the customer’s products and services first. We look for the product’s pain points, such as “what is good about it” or “how does it solve problems.” Then, we research to find the true characteristics of the target audience. Our team will create a checklist of target audiences into two main groups
- Direct Target (the primary target group who uses this product directly), such as the elderly, individuals with chewing problems, and patients with eating disorders.
- Indirect Target (target group who do not use the product directly), such as family members of the elderly or who take care of elderly relatives.
9x Sales Growth in 3 Months
Propelled Sales from Thousands to Millions
300% Increase in Return on Investment (ROI)
300%
Return on Investment
within a Year
1M +
An increase in sales
from 10k to 1M+
X9
An increase in sales
from 10k to 1M+
Other Success Stories
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