Spender Club Advertising Budget Down 75% in 1 month.
Spender Club, a trusted distributor of radio and communication equipment to various industries, partnered with ANGA to optimize their Google Ads campaigns. Their goal was to significantly reduce advertising spend while maintaining or increasing sales and contact volume. In just one month, this collaboration yielded exceptional results, with their advertising budget decreasing by 75%.
75%
sales volume while reducing the budget by 75%. In just one month
1,185
conversions 1,185 by one month
34,657
Clicks 34,657 clicks by one month
The Challenge
Previously, the client managed their Google Ads campaigns in-house, but the results were suboptimal. They were spending a significant amount on advertising with minimal sales returns; increasing the budget further didn't translate to higher sales. Spender Club tasked ANGA with reducing this advertising spend while maintaining or increasing the existing sales volume.
Our Shared Goals
The primary goal set by Spender Club and ANGA was to maintain or increase inbound contacts and sales volume while simultaneously reducing the advertising budget by three times. Spender Club also wanted ANGA to devise a comprehensive Google Ads strategy and optimize their ad campaigns for maximum efficiency. This included ensuring Product Ads reached high-quality audiences, correctly implementing Google Shopping ads, and accurately and aesthetically optimizing Product Feeds on Google Merchant Center.
Our Strategy
Our Performance Marketing expert team began by thoroughly analyzing the business and understanding its customer base. From this, we devised a strategy focusing on high-purchase-intent keywords and optimizing campaigns for greater efficiency. This approach ensured cost-effective budget utilization and delivered conversions as per the client's objectives.
1. Selecting Keywords for Conversion
We meticulously reallocated and selected new keywords for the advertising campaign, primarily focusing on transactional keywords. These terms indicate high purchase intent, thereby increasing the likelihood of achieving target conversions.
2. Optimizing Performance Max Shopping Campaigns
The client had previously run Performance Max Shopping Campaigns, but there was room for improvement in their settings. We stepped in to refine these configurations with an approach tailored to the target audience and business, aiming for the best possible outcomes.
3. Refining Product Feed on Google Merchant Center
We optimized the Product Feed on Google Merchant Center to ensure products displayed accurately, attractively, and were easily readable by Google. This enhanced product appeal, effectively drawing in the target audience to click and genuinely driving conversions.
The Results
After ANGA took over Spender Club's advertising, the results were remarkable we effectively maintained sales volume while reducing the budget by 75%. In just one month, the campaigns generated 34,657 clicks and achieved 1,185 conversions. These positive results show a strong trend of continuous improvement.
Reduced Ad Budget by 75% Without Impacting Sales
Generated 1,185 High-Quality Conversions
Attracted Over 34,657 Clicks
75%
sales volume while reducing the budget by 75%. In just one month
1,185
conversions 1,185 by one month
34,657
conversions 1,185 by one month
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