Boosting Lead Quality and Sales through Facebook Ads

Advertising Campaign Success for “Impressions Class”

Impressions Class, led by brand-building specialist Rasika Phaneewong (Softpomz), delivers expert training in branding and digital presence development. Drawing from her 12-year journey as a YouTuber, content creator, thought leader, and personal development advocate, she provides comprehensive insights into brand building fundamentals. The program offers an all-inclusive approach to help participants master every aspect of successful brand development.

Ad Spend

17%

17%
Lower Ad Spend

Cost per Message

24%

24% Decrease in
Cost per Message

Message Volume

10%

10% Message Volume
& Quality

The Challenge

Before partnering with ANGA, Impressions Class had previously run Facebook Ads to boost their online course sales. However, the results were underwhelming due to limited time for campaign management. They approached ANGA to optimize their advertising campaigns, seeking not just more leads, but high-quality prospects that could convert into actual sales.

Impressions Class

Our Shared Goals

Based on the brief to improve the performance of existing ad campaigns, ANGA and Impressions Class established a clear, shared goal: to increase the number of high-quality leads through Facebook Ads. This had to be achieved while lowering the Cost per Message and optimizing the overall budget for maximum efficiency. The objective was to acquire leads that were not only more numerous but also represented a target audience ready to purchase the course and could genuinely be converted into sales, ultimately driving sustainable business growth.

Our Strategy

Based on our client’s objectives, ANGA conducted a comprehensive account audit and optimized their Facebook Ads campaign across multiple parameters: targeting, placement, location, Facebook Pixel implementation, creative brief development, and lead center setup. Our optimization strategy focused on crafting engaging ad visuals and compelling ad copy to encourage target audiences to initiate conversations through messages.

The Results

ANGA’s strategic approach for Impressions Class yielded remarkable results within just one month of campaign optimization. We significantly improved lead quality, making it easier for the client to close sales. The campaign performance showed impressive metrics

Cost per Message Decreased by 24%

By effectively optimizing the ad targeting and creative, we were able to acquire leads at a 24% lower cost within the first month of management.

10% Increase in Message Volume with Higher Quality

Not only did the cost decrease, but the new campaign also generated 10% more messages. Crucially, the leads acquired showed a significantly higher tendency to convert, aided by our recommendations for their chat response journey.

Overall Ad Spend Reduced by 17%

With a lower cost per lead and improved campaign efficiency, the client was able to achieve their goals while spending 17% less on their overall online advertising budget.

Results

17%

17%
Lower Ad Spend

24%

24% Decrease in
Cost per Message

10%

24% Decrease in
Cost per Message